Specsavers - marketing - 1665 Words

The Open University B203 Business Functions in context Specsavers Marketing TMA03 Jan Polak (B6939804) 10/01/2015 Part 1 Introduction Specsavers was founded in 1984, when was deregulated opticians market by political forces. Co-founders Doug and Mary Perkins took advantage of the marketing opportunity and built global strong brand. The company was established as a joint venture partnership where each Specsavers opticians is legally a separate business, with 50 per cent of the shares owned by the Specsavers Optical Group. The way of integrated marketing led to increase the partnership as well as sells and profits. Today is Specsavers leaders of most its markets with its strategic objectives bring and drive†¦show more content†¦(Specsavers Partnership, 2014) Today the Specsavers Optical Group consists of over 2,700 joint venture partners that run more than 1,700 optical and hearing centres across the UK, Ireland, Netherlands, Sweden, Norway, Denmark, Spain, Finland, Australia and New Zealand with a combined turnover of  £ 1.9 billion (Specsavers, 2014) Strategic objectives of Specsavers Specsavers is now the largest privately owned opticians in the world and UKs leading optical retailer, with a market share of 47 per cent in UK(Dibb and Simkin, 2012, p64). Specsavers number of stores at end of 2013/2014 in UK is 692 which is more by 8.7 per cent than in 2012/2013 . The total revenue of Specsavers Optical Group is 1,070 millions pounds in UK at end of 2013/2014 which is more by 9.1 per cent than in 2012/2013. The total revenue of Specsavers Optical Group in 2013/2014 at all its markets is 1.9 billion pounds which is increased by 7.8 per cent than year before (Specsavers, 2014). Specsavers Optical Group now is in process of intense growth at a current markets and at a new markets in Scandinavia and Netherlands. At the markets in UK and Australasia Specsavers try to achieve increase sale by massive advertising campaign at main stream TV channels and by sponsorship at event such as Australian tennis open championship, British and Irish Lions Tour and Rugby League World Cup (Dibb andShow MoreRelatedBusiness Analysis: Specsaver2008 Words   |  9 PagesSpecsavers Annual Report 2007/08 Specsavers is the world’s largest privately-owned optical retailer. This has been another record breaking year for the Specsavers Group. In the face of increasing competition and a tough economic environment, Specsavers has continued to advance from strength to strength. 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