Specsavers - marketing - 1665 Words

The Open University B203 Business Functions in context Specsavers Marketing TMA03 Jan Polak (B6939804) 10/01/2015 Part 1 Introduction Specsavers was founded in 1984, when was deregulated opticians market by political forces. Co-founders Doug and Mary Perkins took advantage of the marketing opportunity and built global strong brand. The company was established as a joint venture partnership where each Specsavers opticians is legally a separate business, with 50 per cent of the shares owned by the Specsavers Optical Group. The way of integrated marketing led to increase the partnership as well as sells and profits. Today is Specsavers leaders of most its markets with its strategic objectives bring and drive†¦show more content†¦(Specsavers Partnership, 2014) Today the Specsavers Optical Group consists of over 2,700 joint venture partners that run more than 1,700 optical and hearing centres across the UK, Ireland, Netherlands, Sweden, Norway, Denmark, Spain, Finland, Australia and New Zealand with a combined turnover of  £ 1.9 billion (Specsavers, 2014) Strategic objectives of Specsavers Specsavers is now the largest privately owned opticians in the world and UKs leading optical retailer, with a market share of 47 per cent in UK(Dibb and Simkin, 2012, p64). Specsavers number of stores at end of 2013/2014 in UK is 692 which is more by 8.7 per cent than in 2012/2013 . The total revenue of Specsavers Optical Group is 1,070 millions pounds in UK at end of 2013/2014 which is more by 9.1 per cent than in 2012/2013. The total revenue of Specsavers Optical Group in 2013/2014 at all its markets is 1.9 billion pounds which is increased by 7.8 per cent than year before (Specsavers, 2014). Specsavers Optical Group now is in process of intense growth at a current markets and at a new markets in Scandinavia and Netherlands. At the markets in UK and Australasia Specsavers try to achieve increase sale by massive advertising campaign at main stream TV channels and by sponsorship at event such as Australian tennis open championship, British and Irish Lions Tour and Rugby League World Cup (Dibb andShow MoreRelatedBusiness Analysis: Specsaver2008 Words   |  9 PagesSpecsavers Annual Report 2007/08 Specsavers is the world’s largest privately-owned optical retailer. This has been another record breaking year for the Specsavers Group. In the face of increasing competition and a tough economic environment, Specsavers has continued to advance from strength to strength. In 2005 the company vision was to attain 1,000 outlets and  £1 billion per year turnover by 2010. Both milestones were reached and passed by early 2008, more than two years earlier than plannedRead MoreNew Product Development10504 Words   |  43 Pagesoperates through two business divisions: retail, and manufacturing and wholesale. The group s manufacturing and wholesale distribution is engaged in the following: 1. The design, manufacturing 2. The wholesale distribution 3. The marketing of house brand and designer lines of mid to premium-priced prescription frames and sunglasses. CUSTOMER BASE The group s major wholesale customers include retailers of mid and premium-priced eyewear, such as optical superstores, independentRead MoreAims and objectives of businesses1051 Words   |  5 PagesGrant Thornton has more than 600 offices in over 100 countries. 2. SPECSAVERS : Again this is a for profit making company, which provides products such as spectacles and lenses and also services such as hearing care and eye sight at an affordable price. Specsavers aim towards making their customers to be happy with their purchase, they also give a three month no quibble, no fuss guarantee to their customers. Specsavers is one of the UK’s most leading opticians. And that they have storesRead MoreThe Internal Organisation of a Business2109 Words   |  9 PagesMarks and Spencers. These are the following, Marketing, Human Resources, Customer Service and Finance. Marketing: In the Marks and Spencers store they advertise new products; offers such as the buy one get one free initiative, let the customers know what they are may have missed out on, make their products seem more glamorous and more enticing. They make sure there is lots of new offers so customers are always looking to come to the shop. Ways of marketing in the stores could range from workers tellingRead MoreMarketing Objectives Of The Bailey Nelson s Total Target Customer Base3374 Words   |  14 PagesCampaign Planning Brief 1.0 Marketing Objectives ï  µ Increase Bailey Nelson’s total target customer base by 20% after the end of the campaign in December 2015 (see 3.0) ï  µ Increase Bailey Nelson’s overall market share by 15% during the entire campaign duration period between July-December 2015 ï  µ Increase total sales of eyewear (either sunglasses or prescription glasses) by 5% for each month of the campaign duration until after December 2015 2.0 Communications Objectives ï  µ To create brand name awarenessRead MoreA Business Plan For A Fast Food Restaurant2558 Words   |  11 Pagesdefinition these where A contract exists which delineates the responsibilities and obligations of both parties. A strong continuing cooperative relationship exists between tem. The franchise operates the business substantially under the trade name and marketing plan of the franchisor These definitions where both broad enough to cover both business format franchising and product franchising, however they do possess some flaws. Caves Murphy II’s definition has an emphasis on trademark and brand. This

IVF and Preimplantation Genetic Diagnosis Essay - 1048 Words

In America alone there are 6.1 million couples coping with infertility (ASRM). In vitro fertilization (IVF) is one of the many assisted reproductive technologies used to help infertile couples achieve pregnancy. Since IVF is costly (the average cost is $12, 400. for one cycle), time consuming and a very emotional situation, many couples have a limited amount of opportunities to commit to the procedure and every step should be taken to maximize the chances of a successful healthy pregnancy. Preimplantation genetic diagnosis, or PGD, is a valuable tool for infertility treatment technology and can facilitate in successful IVF cycles. The IVF procedure involves removal of eggs from the females ovaries using an ultrasound guided needle†¦show more content†¦The procedure merely delays continued cell division for a few hours, after which the embryo reaches the same number of cells as before and continues its normal development (Fischer). Figure A. Implantation failure and miscarriage are the two most common reasons for an unsuccessful IVF cycle. Implantation failure is defined as three or more failed IVF attempts. PGD is being used to improve implantation and decrease the number of miscarriage by testing for a specific chromosomal condition called aneuploidy. Aneuploidy is a situation in which either the egg or sperm has an extra (trisomy) or missing (monosomy) chromosome and is the cause of fifty percent or more pregnancy losses. An embryo with a monosomy will cease to grow before implantation. Only a few carrying a trisomy chromosome would develop to term. Those that are carried to term result in physical and mental defects such as Downs syndrome, Klinefelter Syndrome, trisomy thirteen and trisomy eighteen. By using PGD to transfer only chromosomally normal embryos, the number of pregnancies going to term will increase and births resulting in defects will minimize (Cohen). The accuracy of the PGD for aneuploidy is a bout ninety percent; however it does not increase the chances of successful IVF procedure. PGD is also highly encouraged for women seeking to get pregnant after the age of thirty-five with or without fertility issues. AsShow MoreRelatedThe Use Of Ivf And Preimplantation Genetic Diagnosis ( Pgd ) Essay2306 Words   |  10 PagesThe Use of IVF and Preimplantation Genetic Diagnosis (PGD) Introduction Preimplantation genetic diagnosis (PGD) is a procedure that tests early-stage human embryos for genetic defects. Its main use is to test for heritable genetic disorders and chromosomal abnormalities, and it may be used to find embryos that are a tissue match for siblings who are living with certain genetic conditions. To undergo PGD, an embryo is created via in vitro fertilisation (IVF), the process by which fusion of an eggRead MoreGenetic Diagnosis ( Pgd )1368 Words   |  6 PagesCouples who have a known family genetic disorder understandably consider undertaking the PGD process. They look at PGD as an option to ensure that they produce a healthy offspring or to ensure a better chance of producing a healthy offspring. This is the main reason why there is the need for PGD. People who have tried In-vitro fertilisation (IVF) and failed are also likely to try/demand PGD. Other possibe candidates for PGD are people with chromosomal disorders, women age 35 and over and women expericn ingRead MoreShould Scientists Be Allowed to Perform DNA Tests on Selecting Human Embryos?1206 Words   |  5 Pagesvitro fertilization (IVF) is the process of forming a human embryo outside the womb. The process involves extracting several eggs from a woman’s body and then fertilizing them in a laboratory. A couple days after fertilization, genetic tests can be applied on a cell that is removed from the embryo. The DNA testing process is called preimplantation genetic diagnosis (PGD) and usually triggers the diagnosis of the embryos with genetic abnormalities but can also identify other genetic traits of the futureRead MoreQuestions On Genetic Diagnosis ( Pgd )1063 Words   |  5 Pagesâ€Å"Socioscientific Issues (SSI) are controversial social issues which relate to science. They are ill-structured, open-ended problems which have multiple solutions.† - https://en.wikipedia.org/wiki/Socio-scientific_issues Preimplantation genetic diagnosis (PGD) is a current socio-scientific issue because it is an issue that relates to science as it is a biological procedure and because it is a very controversial issue in today s society. Some people are against PGD as they believe that an embryoRead MoreBrave New World By Aldous Huxley1399 Words   |  6 PagesJust like the 16,012 babies manufactured in the Hatchery and Conditioning Centre in Brave New World, human embryos can be selected for fertilization based on their genes. This is done through the processes of in vitro fertilization (IVF) and preimplantation genetic diagnosis (PGD). This involves removing mature egg cells from a woman and fertilizing it with male sperm outside of the body. The embryos are then analyzed for abnormalities and mutations in the deoxyribonucleic acid (DNA). The healthiestRead MoreThe Realm Of Reproductive Technology Develops At A Rapid Rate Essay1705 Words   |  7 Pagesreproductive process. What is In-Vitro Fertilisation and Preimplantation Genetic Diagnosis? There are a number of different techniques used to assist reproduction however the most common of which is In-vitro Fertilisation (IVF). It was originally developed to treat infertility caused by damaged or blocked fallopian tubes however, it has since become the starting point for screening embryos for genetic disorders in typically fertile couples. The IVF process requires the woman to undergo ovarian stimulationRead MoreWomen And Sexual Reproductive Organs1330 Words   |  6 Pagesbiological technology has led to a new, modern kind of conception: in vitro fertilization. In vitro fertilization (IVF) is defined as the â€Å"joining of a woman’s egg and a man’s sperm in a laboratory dish† (In Vitro Fertilization). You may wonder why a woman would consider in vitro fertilization instead of more natural, unassisted conception method. Both men and women in relationships consider IVF as an alternative to help a woman become pregnant when she cannot naturally. Reasons like post-menopausal ageRead MoreSex Preselection Essay1132 Words   |  5 Pageswhich countless myths, folk remedies, and magic potions have been offered as a solution. None of these methods were based on scientific evidence. However, in recent years gender selection has been made possible through advances such as preimplantation genetic diagnosis using biopsy methods combined with in vitro fertilization and sperm separation using flow cytometry techniques (Reubinoff, 1996, p. 344). These methods can increase the likelihood of producing a child of the desired sex, although noneRead MoreEssay On IVF Treatment1484 Words   |  6 Pages IVF treatment must occur before PGD. Embryo development occurs on day 3 when a small hole is made in the soft shell of the embryo (Zona Pellucida) using a laser. On day 5, one or more cells are removed from each embryo (embryo biopsy). The embryos are then frozen and cells are sent to a PGD laboratory for analysis. The cells are tested from each embryo which informs them which embryos are normal. Normal embryos are thawed and transferred to the woman later. Demand Pre-implantation genetic diagnosisRead MoreSelecting the Gender of a Baby: The issue on whether parents should be allowed to choose the sex1500 Words   |  6 Pagesthrough in vitro fertilization (IVF). Advances in Assisted Reproductive Technology have contributed to various innovations such as Preimplantation Genetic Diagnosis, which enables parents to choose prenatally the sex of their offspring (Bumgarner, 2007, p.1289). This technology enables parents to select the sex of their babies through the use of medical techniques. While it is considered as a major breakthrough in reproductive health, Preimplantation Genetic Diagnosis has been surrounded with bioethical

El Corazon No Tiene Cara by Prince Royce free essay sample

*Music Review* I have listened to the album â€Å"El Corazon No Tiene Cara† by Prince Royce. The overall tone and message of this album is that the heart can’t judge who you like you make that decision and to love no matter what. Prince Royce is a Hispanic Singer. He fits in the category of Bachata.He mostly always sings about a girl and how much he loves her and respects her and how he feels about her, and they all are almost always. The album elCorazon No Tiene Cara† (Our Heart Has No Face) does compare to other albums. His message is basically it doesn’t matter how you look or if your pretty or no. His message is it just matters how you feel about that person and if you truly love them. Prince Royce is Dominican; He started his career when he signed on with Top Stop Music label. We will write a custom essay sample on El Corazon No Tiene Cara by Prince Royce or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Today he is famous through out the world. Go Prince Royce!